In search of my purpose, I've been able to help others identify, verbalize and fulfill their own.

I started this journey about 7 years ago when I began working in brand development. Here I learned the importance of the brand story in the larger world of marketing, galvanizing my passion for branding. Working intimately with numerous clients under a talented creative director and business owner, I learned not only how to build meaningful brand architecture, but also how to connect with and empathize with the people behind the brand.

My drive to learn more brought me to the world of social media marketing where I managed dozens of projects, several employees and eventually a creative department. I learned a lot, but my biggest takeaway was the realization that I wanted to do work that went deeper and lived longer than a digital strategy or social media posts.

Taking a leap.

In search of something that felt deeper, I left the world of digital marketing and dove right into my first solo venture, a clothing brand. MUCHLOVE was a way for me to challenge myself, leave my comfort zone and do something that I felt was undoubtedly positive: help others share, see and feel love. We did this by creating products that came with uniquely placed messages of love -- all giving back to a charity of the shopper’s choice.

Over time this spun off other projects -- most notably a mental health awareness brand called Product of Therapy -- but I soon realized this work wasn't filling my cup. I felt most alive when creating these concepts, not so much when I was managing the day to day. It was time to return to my own core values and passion for brand work.

Finding fulfillment.

Throughout the years, I continued research on brand architecture, development and discovery, applying this knowledge to a modest pool of clients. After committing and recommitting myself to this work over the years, I believe I've found what I've been looking for all this time.

The word 'branding' means a lot of different things these days, but to me, it's the way something makes you feel when you interact with it. Whether it's a company, product or person, the transference and emotional response from the client, user, fan or follower is what makes up the essence of the brand. This is something you can't fake in modern culture -- at least not for long.

It's my goal to help these business owners, stakeholders, and entrepreneurs go to market with a more complete understanding of who they are, enabling them to exist and grow authentically. Why is this important? Because when you understand who you are and operate in alignment with your purpose, it's very difficult to make a 'wrong' decision.

TLDR: I help business owners, stakeholders, entrepreneurs and individuals define their purpose and present it to the world.